Avery Asphalt, Inc., is proud of its A+ rating from the Better Business Bureau. The rating appears front and center on the Avery Asphalt website, but more important, it’s built into every job this Colorado-based company handles. Andy Avery is vice president of finance. You would think he'd measure success in dollars and cents. But that’s not Avery. His measurement of success: providing excellent service every day to every customer.