People make decisions every day that impact their lives, choices, wallets, etc. Whether personal or professional, virtually every action taken is based on a choice of various, sometimes conflicting alternatives. Over time, as we make decisions, particularly within the same domain, we’re ideally getting smarter. For much of our lives, you’ve made such decisions on gut feel like:
- Should I take a taxi, Uber or public transportation to get to my destination?
- Is this the cheapest I can pay for this product or service?
- Does it make sense to buy this product now?
- Is this a ‘good’ proposal from a painter that wants to paint my house?